Location:

Adelphi, United States

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

The international marketing management specialization creates a solid foundation for marketing management with a particular focus on marketing in a global environment. It is designed for managers in the public, private, or nonprofit sectors who need to market their organizations' products and services to consumers or other businesses domestically and internationally. The specialization focuses on the knowledge and skills that managers need in order to attract customers. Coursework covers defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully (from the international organization to the customer as well as from the international customer to the organization).

Additional Program Information

Accreditation:

Accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools (3624 Market Street, Philadelphia, PA 19104; phone 267-284-5000) and certified by the State Council for Higher Education for Virginia.