Location:

Cheltenham, United Kingdom

Program Type:

Full Degree

Degree Level:

Graduate Certificate

Specialty:

Marketing

Program Overview

Program Description:

Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional. Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree. The course culminates in a dissertation — enabling you to specialize in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

Additional Program Information

Accreditation:

Accredited

Financial Aid:

Yes

Requirements:

You will need a good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience. If you possess a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, you may join the course at an advanced level.