Program Details
The Master of Science in Advertising Management is joint degree program between the Department of Mass Communications and Journ
- Location:
- Denver, United States
- Program Type:
- Full Degree
- Degree Level:
- Master
- Specialty:
- Public Relations
Program Overview
- Program Description:
- The Master of Science in Advertising Management is joint degree program between the Department of Mass Communications and Journalism Studies and the Department of Marketing in the Daniels College of Business. This 48-hour, two year degree program is designed for individuals who want to build their marketing skills within the context of mass communications organizations. Under the philosophy of the Department of Mass Communications and Journalism Studies, this program synthesizes a strong theoretical background in mass communications, generally, and marketing, specifically so that a student will have acquired the latest skills needed to be successful in the mass media marketing environment. No thesis or thesis project is required of this degree program.