Program Details
The MSBA program provides students with an in-depth understanding of the planning, development, and management of electronic commerce applications.
- Location:
- San Francisco, United States
- Program Type:
- Full Degree
- Degree Level:
- Master
- Specialty:
- eCommerce & Social Media
Program Overview
- Program Description:
- The MSBA program provides students with an in-depth understanding of the planning, development, and management of electronic commerce applications. Students gain a grasp of both the technical and marketing aspects of electronic commerce as well as how EC fits into overall business strategy. Core courses in the emphasis cover: design and development of electronic commerce Web sites,data communications and network technology, management of electronic commerce projects, and marketing concepts related to electronic commerce. Elective courses allow students to pursue selected technical or nontechnical topicsin depth.