The Certificate of Graduate Study in Integrated Marketing Communication provides insight into how company efforts to offer greater accountability from their marketing efforts has intensified, how new media have proliferated and the costs of competiti

Location:

Glassboro, United States

Program Type:

Full Degree

Degree Level:

Graduate Certificate

Specialty:

Marketing

Program Overview

Program Description:

The Certificate of Graduate Study in Integrated Marketing Communication provides insight into how company efforts to offer greater accountability from their marketing efforts has intensified, how new media have proliferated and the costs of competition. The result of these variables has created a growing movement toward integrating all messages created by each company to achieve consistency, a process known as Integrated Marketing Communication.

Additional Program Information

Accreditation:

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