Location:

Glassboro, United States

Program Type:

Full Degree

Degree Level:

Graduate Certificate

Specialty:

Communication Studies

Program Overview

Program Description:

The Certificate of Graduate Study in Integrated Marketing Communication and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace. Students who complete the program will learn: •How the demand for greater accountability from marketing efforts has intensified and how new media has proliferated; •About the concept of integrated marketing communication and how it allows for companies to streamline and make more consistent their public message. This program also provides those who are already working in the industry with up-to-the-minute professional development strategies and skills in the areas of new media.

Additional Program Information

Accreditation:

,

Financial Aid:

Yes