Location:

Rotterdam, Netherlands

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Marketing is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses. The Marketing Management programme is practically-oriented, research-driven and internationally-focused. We have a very strong international reputation in marketing teaching and research: in terms of scientific publications RSM is consistently ranked in the European top five. KEY FEATURES OF THE MSc IN MARKETING MANAGEMENT •In-depth insights into consumer behaviour and practical tactics on how to integrate this knowledge in solid strategies •Focus on a key functional area that is an excellent preparation for a top management function •Truly international environment with students, professors, and research from around the globe •Ample opportunity for collaboration with professors and practitioners outside the classroom, giving you the chance to test your ideas with the support of experienced mentors The MSc Marketing Management at RSM is excellent preparation for a management career because marketing is so important to top management decisions. First career steps include: account manager, media planner, advertising strategist and many more. On graduating, students receive RSM’s MSc degree in Marketing Management.

Additional Program Information

Accreditation:

EQUIS, AMBA, AACSB and NVAO

Requirements:

To join one of our MSc programmes, you must have a university bachelor’s degree – equal to a bachelor’s degree from a Dutch research university – in a relevant discipline. You will also need a solid grounding in mathematics, statistics and English as well as good results obtained in your bachelor programme. For the IM / CEMS programme, additional language requirements apply. You will be assessed on the basis of a dossier containing your academic background, grade point average (GPA), motivation and relevant test scores such as GMAT and/or TOEFL/IELTS. For IM / CEMS and Chinese Economy & Business, an interview and/or assessment will be part of the selection procedure. Non-RSM bachelor graduates must apply for admission through our online application system (OLAF). Information about the entry requirements and application process can be obtained by visiting our admissions website.