Location:

Newcastle Upon Tyne, United Kingdom

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Marketing is vital. The first thing any business or organisation needs to do is to identify their market. The second, they need to work out how to communicate with that market. Both public sector and private organisations have learned the importance of the role that marketing plays in whether they are successful or not. There are a variety of interesting careers open to those who have followed this specialism. What you will study - Interactive Communications in Marketing - Buyer Behaviour and the Marketing Environment - Business Quantitative Methods and Performance Measurement - Research Methodology and Methods - Managing for Value Creation - Marketing Strategy in an International Environment - Research and the Market - Analysing and Developing Self - Dissertation Semester Two Options - Public Relations - Relationship Marketing - International Marketing Research - International Advertising Personal and Professional Development The Marketing Masters now offers a residential (included in the programme fee), which is designed to mark the launch of each student's own Personal and Professional Development (PPD) programme. This allows students to identify their current strengths, weaknesses and development needs and puts together a personalised programme of development for individuals to use during their studies and beyond. There are a series of diagnostic tests, which allows individuals to identify their leadership potential. The residential which is run by professional leadership coaches is a key part of the academic programme. Students on this programme will also receive their own copy of the programme's Customised Learning Support texts. Through our partnership with Pearson Education (Pearson Publishing, FT, Prentice Hall, Harvard Press, etc.) we were able to produce and distribute customised texts for all of our taught modules at postgraduate level.

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission

International Requirements:

Please contact international@northumbria.ac.uk for further advice.