Location:

London, United Kingdom

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

his extremely popular and professional course considers marketing from the perspective of the entrepreneurial company as well as the multi-national corporation. The Masters provides an integrated study of the theory and practice of effective and successful strategic marketing management. Through this specialised course we prepare you for interesting and varied careers as marketing executives and managers. The course has a clear focus on experiential learning where practical application of theory allows students to gain a deeper understanding of contemporary marketing issues by developing skills in strategic analysis, problem-solving and decision making. A unique feature of the course is the residential field trip, where students meet marketing practitioners from large multi nationals through to not-for-profit organisations and small entrepreneurs. You will have the opportunity to develop your knowledge and skills in particular specialised areas of marketing through optional modules and thesis selection, whilst also studying the core components of marketing management, such as integrated marketing communication, marketing research, marketing strategy and event marketing. The course attracts students from a variety of academic disciplines and cultural backgrounds as a result the richness of classroom discussions is significantly enhanced as students approach contemporary marketing issues from a range of different perspectives and viewpoints. You can start in September or January. Full-time students usually attend three days a week and part-time students, two days a week. Key benefits -Provides specialised knowledge in selected aspects of marketing to further your career goals -Our marketing students are international. Every year we welcome students from different countries around the world onto the programme, providing a unique learning environment I-nternship opportunities are available to provide you with a first-hand experience of working within a marketing field -We offer a regular programme of guest lectures by prominent speakers on key issues in business and marketing -Based on data from the respondents of the Destination of Leavers in Higher Education Survey, 92% of Middlesex MA Marketing Management graduates were in employment six months after graduating.

Additional Program Information

Accreditation:

Middlesex University is an internationally recognized institution of higher education and full accreditation in the United Kingdom.

Financial Aid:

Yes

Requirements:

Normally a second class honours degree or above in any discipline, or overseas equivalent qualification. We also consider applicants without a degree who have extensive minimum three years managerial experience in sales or marketing.