Location:

London, United Kingdom

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Marketing

Program Overview

Program Description:

This extremely popular and professional programme considers marketing from the perspective of the entrepreneurial company as well as the multi-national corporation. The programme provides an integrated study of the theory and practice of effective and successful strategic marketing management. Through this specialised programme we prepare you for interesting and varied careers as marketing executives and managers. We look at marketing at local, national, European and global levels developing skills in strategic analysis, problem-solving and decision making.

This course covers a broad range of marketing-related issues, concepts, and theories. You also have the choice to develop your knowledge and skills in particular specialised areas of marketing. You will learn how to deal with complex issues in a dynamic business environment. You will study marketing strategy as a key business tool, including an analysis of the core components of marketing management, such as marketing communications, market research, consumer behaviour and product-brand management.

Setting Description:

This course is based at our Hendon campus in north-west London. The Hendon campus is home to the Business School, the School of Engineering and Information Sciences and most courses from the School of Health and Social Sciences.