Location:

London, United Kingdom

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Communications & Journalism

Program Overview

Program Description:

Marketing communications is a creative and exciting area within the fast changing global media environment. This popular course combines marketing strategy and the powerful tools of integrated marketing communications to support your entry into, or press in, a marketing career. With a particular emphasis on strategic marketing, you will also develop the necessary knowledge and skills needed to participate in the formulation, implementation and evaluation of long-term, organisation-wide decisions related to business environment, competition, markets, products and users-consumers.

Students undertake various shorter exercises throughout the taught course: you may give a presentation, comment on an academic article or prepare detailed answers to questions set in advance. You'll receive additional training in choosing a research topic, advanced research methods and academic writing before beginning your dissertation. Full-time students normally attend two or three days a week and part-time students one or two days. Students who graduate from this specialism move into careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

Setting Description:

This course is based at our Hendon campus in north-west London. The Hendon campus is home to the Business School, the School of Engineering and Information Sciences and most courses from the School of Health and Social Sciences.