Location:

London, United Kingdom

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

 Marketing communications is a creative and evolving field. This course covers the key subjects related to marketing communications as a strategic marketing tool, including an analysis of the core components of marketing communications, such as advertising, public relations and sales promotions. Both traditional and new media forms are examined and their effectiveness analysed in the context of durable products, fast-moving consumer goods, services and social marketing campaigns.

You will develop your knowledge, skills and capabilities to an advanced level in strategic management and decision-making. With a particular emphasis on strategic marketing, you will also develop the necessary knowledge and skills needed to participate in the formulation, implementation and evaluation of long-term, organisation-wide decisions related to business environment, competition, markets, products and users-consumers.

Additional Program Information

Accreditation:

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