Location:

Ostersund, Sweden

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Academic Year, Fall Semester, Spring Semester

Program Overview

Program Description:

The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management. Entry requirements Degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education. English course A from Swedish Upper Secondary School (Gymnasium) or equivalent. This can be proven by for example the following inernational tests: - TOEFL with a minimum score of 530 on paper based test and not below 4.0 on the TWE - TOEFL with a minimum score of 72 on internet based test and not below 17 on the TWE. - IELTS Academic Training with a minimum overall score of 5.5 and a minimum score one the specific parts of at least 5.0

The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.

Courses in the program Business adm., adv. level: Organisation and communication, 7.5 Credits Business adm., adv. level: Efficient leadership and business ethics, 7.5 Credits Business adm., adv. level: Consumer behaviour, 7.5 Credits Business adm., adv. level: Marketing in networks, 7.5 Credits Business adm., adv. level: Qualitative methods, 7.5 Credits*) Business adm., adv. level: Quantitative methods, 7.5 Credits*) Business adm., adv. level: Master thesis, 15 Credits *) These courses are studied jointly with the master programme in Business Administration, accounting and auditing

Setting Description:

Geographically, Mid Sweden University is located in the middle of Sweden, right at the heart of Northern Europe. Mid Sweden University has three campuses: Härnösand, Sundsvall and Östersund. They differ in character and partially in the course programmes offered.

Cost:

see website for further details