Location:

Menomonee Falls, United States

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Possessing an MBA in Marketing can give you a competitive edge in this field. It demonstrates to employers that you have both the academic credentials and practical workday capabilities needed to succeed in a variety of management positions.

According to the U.S. Bureau of Labor Statistics, there are many opportunities for those interested in careers in the marketing, survey research, public relations, and advertising fields. However, competition for managerial positions in these fields will be fierce. While a bachelor's degree is often sufficient for entry-level positions, higher degrees may be required for advancement.

Marketing executives need to understand all aspects of their field, from analyzing statistical data to understanding what types of products people want. Developing pricing strategies and overseeing new product development are also typical duties for higher-level marketing professionals.

Upon completion of the MBA in Marketing program, graduates will have gained the knowledge needed to manage their companies' market research, marketing strategy, sales, advertising, promotions, pricing, product development, and/or public relations activities. Sample career titles include:

• Advertising Managers
• Market and Survey Researchers
• Market Research Analysts
• Marketing Managers
• Promotions Managers
• Public Relations Manager
• Sales Manager

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission