Location:

Menomonee Falls, United States

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Marketing

Program Overview

Program Description:

The Bachelor of Science in Business Management with a concentration in Marketing (BSM) is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.  The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling and sales management.

Additional Program Information

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission