Location:

Boston, United States

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Integrated Marketing Communication combines advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. With courses such as Consumer Behavior, Research Methods, and Media Management Strategies, students learn to develop comprehensive marketing plans for clients in a culminating capstone project.

Additional Program Information

Accreditation:

Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).