Location:

Dublin, Ireland

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Aims of the Programme: The MSc Marketing is a new specialised and innovative programme, which has been created to meet the needs of recently qualified business or marketing graduates who seek to develop their understanding and knowledge of the many exciting concepts and frameworks of marketing at an advanced level. The programme is designed for students with a Marketing background (or Business where Marketing was a main component) who seek to develop their knowledge of Marketing at an advanced Masters level. The MSc Marketing aims to develop student’s expertise and broaden their skills and knowledge, enhancing their career prospects as marketing executives of the 21st century. The programme aims to provide the graduate with a deep level of knowledge and critical understanding of marketing theory and philosophy, coupled with the practical application of such theories in the ever-changing competitive business environment. Who is the Programme aimed at? The MSc Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, this specialist MSc Marketing will equip students with the knowledge and skills necessary at senior level marketing positions. Key Features of the Programme: The MSc Marketing is taught by a combination of experienced academic staff and senior industry practitioners, giving you a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations. As potential managers, students will secure valuable skills in being a team player, motivating and managing others, communicating effectively and cultivating excellent interpersonal and creative skills. Key features include: * The MSc Marketing will further develop the students’ knowledge and critical understanding of contemporary marketing theory and practice * The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice * Expose students to the current theories of entrepreneurship and innovation * Research skills necessary for students to successfully undertake dissertation project.

Additional Program Information

Accreditation:

Accredited College