Location:

Wagga Wagga, Australia

Program Type:

Full Degree

Degree Level:

Undergraduate Certificate

Specialty:

Marketing

Program Overview

Program Description:

This degree prepares graduates to meet challenges in management positions that require advanced marketingskills. These positions may have a broad range of responsibilities or be marketing specific positions such asmarketing manager or director, group product or product manager, or market manager. The course provides the students with conceptual tools, theories and methodologies which can be applied to the efficient performance of the marketing function. The course acquaints the student with the relevant bodies of knowledge for the analysis, strategy development, planning, implementation, evaluation and control of marketing activities.

The course also encourages positive attitudes to innovation and new product development and the adoption of a global perspective in strategic thinking.

Additional Program Information

Accreditation:

Western Association of Schools and Colleges, Accrediting Commission for Senior Colleges and Universities