Location:

Chon Buri, Thailand

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Business Administration & Management

Program Overview

Program Description:

As we enter the new century, social thinkers agree that huge changes, particularly in the traditional concept of “the workplace”, are imminent. Recent technological developments, particularly the computer and the Internet, allow the employer and the employee to work at opposite ends of the globe, and yet coordinate their respective tasks precisely and efficiently. Crucial to this coordination of effort are highly developed communication skills and strategies, especially in English, which is rapidly emerging as the lingua franca of commerce and diplomacy. The B.A. programme in English for Business Communication aims to provide the student with a broad-based understanding of the art of communication for the corporate and international business arenas in the context of accelerated global change. The degree also serves as an excellent basis for careers and/or further study in business and professional communications.

The programme comprises a number of separate but interrelated ‘subjects’, each carrying a designated Credit value. The full programme contains a proportion of ‘General Education Subjects’, ‘Core Subjects’, ‘Concentration Subjects’ and ‘Free Elective Subjects’, in accordance with recommendations from the Office of the Commission for Higher Education. The programme subjects are arranged in a progressive sequence through four years. Students must study a total of 36 credits in each year. Individual subjects are normally 3 credits and will run through one semester, with the exception of Practicum in English for Business Communication and the Independent Project in English for Business Communication.

Although large in campus size, Asian University is small in student numbers. In classes of less than 20 students, interaction is intense and studying is based on projects and cases. No chance to get a good grade for memorizing the textbook - our lecturers aim to make you understand as they do.

Setting Description:

You want to study in fresh air, surrounded by plenty of nature, in a relaxed and quiet environment, and in close interaction with your fellow students and lecturers within small groups? Welcome to Asian University! Established in 1997, Asian University is the first fully international university in Thailand. The university is located in Chon Buri province approximately 150 km from Bangkok, and a short 25 minutes drive from the beach resorts of Jomtien and Pattaya. In small classes with intense teacher-student interaction, innovative educational approaches like active learning, peer-to-peer instruction, and minimally invasive education are the rule, rather than the exception. The courses are taught in English. All lecturers were educated at western universities; about 80 percent are native speakers of English. Beyond their academic qualification, all lecturers draw from extensive practical experience. The university has all the facilities of a modern university, including a modern s