Location:

Milan, Italy

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Fashion, Retail & Merchandising

Program Overview

Program Description:

The completion of the three year IED course in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to be able to feel confident about having a complete understanding of the economic environment, to be in a position to judge its strong points, and be capable of segmenting and continually monitoring the market.

Professional profile: Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR

The expert in communication must possess the characteristics of a professional who is highly familiar with the evolutionary changes and instruments used in the world of communication and their strategies, in order to understand and communicate the new fashion signals, both those of the market and of a particular style. Fashion Communication means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.

Cost:

Contact our Internationa Admission Department to get all infos on course fees